BMWi
Oasis
TBWA Shanghai and MOD Group approached FutureDeluxe to imagine six unique Oasis environments, each one crafted to represent a key part of the BMW i brand. From precision and materiality to speed & passion, each world exists to provide a window into the brand and how it feels to get behind the wheel of a BMW EV.
![](https://futuredeluxe.com/wp-content/uploads/2022/07/BMWi_KV_03.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/07/BMWi_KV_06.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/07/BMWi_KV_02.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/07/BMWi_KV_04.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/07/BMWi_KV_01.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/07/BMWi_KV_05.jpg)
Client – BMW
Agency – TBWA Shanghai
Designed, directed & produced – FutureDeluxe
Creative Director – Ant Baena
Producer – Angel Hu
Art Director – Bryant Nichols
Design & Animation – Bryant Nichols, Garett Gioia, Stefan Kang, Matt Taylor, Gonzalo Miranda
Compositing – Bryant Nichols, Garett Gioia, Stefan Kang, Martin Karlsson
Sound Design – Echolab