CashApp x Redbull
Cryptoverse
Take a hot lap around the Cryptoverse to learn about Bitcoin with F1 legend Max Verstappen.
Our brief from Cash App was to create a detailed ‘Cryptoverse’ world from within which we could tell the story of Bitcoin. A super charged spot created using live action and CG, produced to coincide with the US Grand Prix with current Redbull Formula 1 leader – Max Verstappen.
Three different short films were created & used as one campaign across all social platforms before and during the US stage of the F1.
![](https://futuredeluxe.com/wp-content/uploads/2021/10/Cash_App_02.jpg)
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Development
![](https://futuredeluxe.com/wp-content/uploads/2021/10/Cash_App_BTS_03.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2021/10/Cash_App_BTS_02.jpg)
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![](https://futuredeluxe.com/wp-content/uploads/2021/10/Cash_App_BTS_10.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2021/10/Cash_App_BTS_04.jpg)
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Client – CashApp / Redbull
Designed, directed & produced – FutureDeluxe
Live Action – Stink Films
Live Action Director – Owen Trevor
Audio – Echolab
VO – Voice Squad / Rebecca Lee