CashApp x Red Bull
Cryptoverse
Take a hot lap around the Cryptoverse to learn about Bitcoin with F1 legend Max Verstappen.
Our brief from Cash App was to create a detailed ‘Cryptoverse’ world from within which we could tell the story of Bitcoin. A super charged spot created using live action and CG, produced to coincide with the US Grand Prix with current Red Bull Formula 1 leader – Max Verstappen.
Three different short films were created & used as one campaign across all social platforms before and during the US stage of the F1.
Development
Client: CashApp / Red Bull
Designed, directed and produced: FutureDeluxe
Live Action: Stink Films
Live Action Director: Owen Trevor
Audio: Echolab
VO: Voice Squad / Rebecca Lee