Re-imagining a classic.
Converse re-imagined their classic Chuck Taylor All Star for 2020 with CX Foam technology, delivering next level comfort through their key features of Stretch, Movement and Flexibility. We took these 3 key product features and experimented with how to bring them to life visually, delivering a product film and series of key visuals which demonstrate the personality of the CX shoe.
Client – Converse
Designed, directed & produced – FutureDeluxe
Audio – Zelig Sound