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Converse CX

Re-imagining a classic.

Converse re-imagined their classic Chuck Taylor All Star for 2020 with CX Foam technology, delivering next level comfort through their key features of Stretch, Movement and Flexibility. We took these 3 key product features and experimented with how to bring them to life visually, delivering a product film and series of key visuals which demonstrate the personality of the CX shoe.

Key visuals

Design development

Credits

Client – Converse
Designed, directed & produced – FutureDeluxe
Audio – Zelig Sound

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