Converse CX
Re-imagining a classic.
Converse re-imagined their classic Chuck Taylor All Star for 2020 with CX Foam technology, delivering next level comfort through their key features of Stretch, Movement and Flexibility. We took these 3 key product features and experimented with how to bring them to life visually, delivering a product film and series of key visuals which demonstrate the personality of the CX shoe.
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_04.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_07.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_12.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_11.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_08.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_02.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_10.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_06.jpg)
Key visuals
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_KV_03.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_KV_02.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_KV_01.jpg)
Design development
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_14.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_08.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_07.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_17.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_02.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_05.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_20.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_19.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_18.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_11.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_10.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_16.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_03.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_15.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2020/07/Converse_CX_RD_07.jpg)
Client – Converse
Designed, directed & produced – FutureDeluxe
Audio – Zelig Sound