DIADORA
BLUSHIELD
Find your Balance – Diadora BLUSHIELD brings a new balancing system to running that is able to favour better running stability.
The active cones ensure the total adhesion of your foot, while the ergonomic Morpho base and the zero strain nucleo enhance comfort and running stability.
For the launch of the Diadora Blushield range, we created a hero product & lifestyle film. As well as online films, multiple retail key visuals and out of home assets.
Shot on location in Barcelona, the film combines CG & live action to tell the ‘Joy of Running’ story.
Photography
Designed, directed & produced by FutureDeluxe
Client – Diadora
Live Action Production – Archers Mark
DOP – Luke Jacobs
Edit – Ten Three / Chop Chop
Live Action Grade – Jonny Tully
Audio Design – Resonate
Photography – Philip Haynes