Huawei
Mate 70
Depicting landscapes inspired by silk threads and Chinese mountain ranges, the Huawei Mate 70 flagship smartphone joins the device lineup. Its exquisite aesthetic, supported by a high-gloss titanium body, provides a new experience to match the phone’s advanced capabilities, ready for powerful performance.
Elegance in every thread.
To debut the new benchmark smartphone from Huawei and showcase its exquisite aesthetic, FutureDeluxe crafted a film featuring a high-fidelity product rendered in an atmospheric loom world to highlight the key premium features.
The dynamic and delicate weaving pattern landscape throughout the film mirrors the Huawei Mate 70’s intricate back panel of metallic threads weaving in and out of each other, and also highlights a unique clous de paris and star ring.
Research and development
A key focus of the film was making the phone look photorealistic, ensuring the lighting and materials were pixel-perfect across the hardware. A complex part of the project was creating high-fidelity thread simulations that feature throughout the key stages of the film.
Designed, Directed and Produced by FutureDeluxe
Client: Huawei
Creative Director: Dave Webster
Executive Producer: Andy Hopkinson
Production Director: Helen Randall
Producer: Gustavo Ferolla
Design & Animation: Nick Bauer, Stevie Rees, Taishi Yagyu, Duy Do Le, Adem Elahel, Florian Juri, Ewan Davidson
Sound: Echoic Audio