Kinder Bueno
Irresistibly Bueno
A delicious visual world for Kinder Bueno for US audiences, a wild adventure diving inside the bar, revealing its layers of layers.
Flavours and textures.
FutureDeluxe collaborated with Anomaly to craft seasonal campaign films that reflect Kinder Bueno’s one-of-a-kind sensorial experience, transporting viewers beyond the ordinary.
From chocolate whirlpools to crunchy wafer, we hit all the senses to provide jaw-dropping, mouthwatering eye candy. Playing with scale, we delved into the Kinder Bueno universe with canyons and expansive hazelnut vistas to reveal the delicate construction of the bar.
Alongside the films, we designed an extensive modular suite of social and campaign assets, adaptable across all channels.
Research and development
One of the challenges was to communicate the behaviours of Kinder Bueno ingredients accurately, as the audience is tasting through the screen, we had to showcase its unique makeup in every frame.
During development, we created terabytes of simulations of ingredients interacting, such as hazelnut chunks merging into liquid simulations to achieve the perfect balance of accuracy and artistry. Each frame was crafted to ensure every bite felt as irresistible visually as it tastes in reality.
Designed, Directed and Produced by FutureDeluxe
Executive Creative Director: Ant Baena
Creative Director: Felix Chilvers
Senior Producer: Neal Bryant
Executive Producer: Elise Ford
Resource Coordinator: Laura Palladini
Design & Animation: Florian Baumann, Marco Fontan, Sam Singleton, Leo Graf, Marcel Pierkarski, Seth De Silva, Ewan Davidson, Matt Dippenaar, Husni Wahab