Logitech
Gem Collection
FutureDeluxe partnered with Logitech G to co-concept, design, direct + deliver the Aurora Collection campaign, a gender-inclusive body of work that showcases good gaming for all through diversity, individuality, and community.
With The Aurora Collection, Logitech G empowers gamers with a new, gender-inclusive collection of gaming products. An authentic rallying cry for change in gaming, to help players feel confident in themselves, empowered by their community, and joyful in their pursuit of positive play.
Client – Logitech
Designed, directed & produced – FutureDeluxe
Director – Adrian Lawrence
Senior Producer – Catherine Terracini
Technical Director – Neil Van Vuuren
Art Direction – Shan Hoyne
Motion Designers – Conlan Normington, Matthew Hopkins, Omid Vojdani, Harry Warne, Yas Vincente
Producer – Miranda Anzarut
Sound Design – Zelig Sound
Live Action – Entropico
Executive Producer – Simon Jackman
Co-Live Action Director – Aislinn Lowe
Producer – Gus Kenelley
Production Co-ordinator – Jessica Ameduri
DOP – Tony Luu
Physical Set Design – Cloe Jouin
Stylist – Patricia Lapique
Photographer – Giulia McGauran
Cast – Lydia Kivela, Rudy Jean Rigg, Monique Nightingale, Anastasia Valencia, Mikka Byarugaba
Casting – Imogen Wilson / Mimi Casting
VO Artist – Bernie Van Tiel
VO Recording Studio – Squeak E Clean