Phone (4a) + Headphone (a)
Nothing
A new era of Nothing. The Phone (4a), Phone (4a) Pro, and Headphone (a), a range of elevated devices built on Nothing’s commitment to great engineering. They came to us to help launch all three, with a brief centred on showcasing the technical ambition behind each product.
Built different
We partnered with Nothing to build the visual world for their latest launch, spanning films and stills, a cohesive campaign designed to live across socials and the website. We visualised features through clear, engaging stories, with a consistent tone across every format and cutdown, to keep the campaign feeling unified.
Research and development
With multiple products and multiple features, animation became our primary focus, unifying individual features into a single, visually compelling story. Carefully considered transitions maintained visual interest and dynamic pacing, connecting diverse expressions of the product as we moved internally and externally, across a spectrum of aesthetic treatments.
Hyperreal textures, high-key lighting, and fluid, playful motion came together to create a photorealistic product film that balances design detail with clear, informative storytelling.
Designed, Directed and Produced by FutureDeluxe
Creative Director: Kristian Glenn
Art Director: Husni Wahab, Ali Sahba
Senior Producer: Kavita Daggar
CG Supervisor/Lead: Stevie Rees, Husni Wahab
Design & Animation: Stevie Rees, Husni Wahab, Chris Harrison, Karmo Jarv, Yoritomo Shoji, Ali Sahba, Martin Cusano, Conlan Normington, Sasha Gudkova, Tamas Apardi, Ismael Jimenez
Modelling/Asset Prep: Ben Pilgrim
Versioning: Okay Studios
Client: Nothing
VP, Brand & Creative: Ryan Latham
Senior Creative: Fin O’Neill
Creative: Prateek Gurbani
3D Artist: Jurgen Jankovski
Senior Producer: Kat Brazil
Producer: Nadia Tjiantoro, Paddie-Jane Marlow Barnes
Sound Composer: Johan Skugge