On Running
The Cloud
Collaborating with Swiss company On Running, we have created a series of films showcasing the recent upgrades to their classic shoe – The Cloud.
‘Built Different’ showcases four key aspects of the new Cloud 5 shoe; a 92% recycled materials upper mesh, a speed lacing system, a wider fit for better comfort and more ankle durability.
The results are four beautifully designed films that celebrate the brands craft, comfort and engineered detail.
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_01.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_02.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_07.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_03.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_04.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_05.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_09.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_11.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_06.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_08.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_10.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_12.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_14.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_13.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_15.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_16.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_17.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_18.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_19.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_20.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_Cloud_21.jpg)
Design development
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_rd_09.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_rd_08.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_rd_01.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_rd_04.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_rd_03.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_rd_02.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_rd_11.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_rd_13.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_rd_14.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_rd_07.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_rd_06.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2022/03/On_Running_rd_05.jpg)
Client – On Running
Designed, directed & produced – FutureDeluxe
Audio – Zelig Sound