Red Wing
TruGuard Lite
Discover TruGuard Lite: Red Wing Shoes’ latest workboot line that combines heavy-duty performance without the extra weight and bulk. Through innovative design, the TruGuard Lite collection demonstrates that lightweight comfort and rugged durability can seamlessly coexist.
Research & development
Through extensive research and experimentation, FutureDeluxe were able to craft moments capturing the fusion of opposing materials to produce a new form factor symbolising the duality of the new TruGuard Lite workboots. Both films commence by introducing the various objects and materials, followed by simulating moments of collision that represent the merger of these elements which have opposing benefits, resulting in the creation of something new and innovative.
Designed, Directed and Produced by FutureDeluxe
Executive Creative Director: Ant Baena
Creative Director: Bryant Nichols
Art Director: Stefan Kang
Producers: Angel Hu, Tracy Clifton
Design & Animation: Stefan Kang, Martin Cusano, Michael Kim, Steven Dvornik, Matt Taylor, Florian Bauman, Krzesimir Drachal
Modelling & Product: Sam Cividanis, Nick Scarcella, Wei Chung, Kornel Makarowicz
Editor: Matt Cronin
Sound by: Cypher
Composer: Joris van Grunsven
Sound Design & Mix: John Black
Executive Producer: Julie Neff