Renault
Emblème
Discover the avant-garde demo car, taking the challenge of reducing CO2 emissions over its lifecycle. Unveiled for the first time at the Paris International Motor Show, the Renault Emblème car revealed the company’s commitment to decarbonised mobility showcasing exceptional design and positioning Renault at the forefront of technological innovation.
A more sustainable future
In close partnership with the Renault Design Team, we were tasked with connecting the new design language of the Emblème by crafting a film and a series of immersive visuals. The focus was to delve into the circular nature of the interior upholstery and the carbon-saving methods employed in the chassis design, demonstrating the unique characteristics of the dual-engine electric battery and hydrogen fuel cell power train. The car is a symbol of the positive step toward changing the production and manufacturing process of modern vehicles.
Research and development
After an extensive research and development period to find new ways to communicate the goals of Renault’s new concept car the Emblème – sustainability, efficiency, circular manufacturing, the unique hybrid system and the new design vision – we tied together technical sequences of the sophisticated aerodynamics, cutting-edge CMYK fabric processes and innovative solar panel designs with beauty shots celebrating Renaults new car design language.
As the 60-second film was being developed the concept car was still being conceived in the garage, where the team had the opportunity to visit Renault’s Technocentre to witness the new Renault design language being built into the Emblème by a team of engineers.
Designed, Directed and Produced by FutureDeluxe
Creative Director: Marcus Chaloner
Senior Producer: Kavita Daggar
Executive Producer: Mike Bell
Art Director: Yas N Vicente
Design & Animation: Ben Black, Matt Dippenaar, Chris Harrison, Dave Webster, Dagmar Irrig, Nick Bauer, Sergey Beloshitsky, James Brocklebank
Modelling: Ben Pilgrim, Maurice Jochem
Texturing: Maxence Texier