Samsung
Galaxy S25 Edge
Samsung’s slimmest phone to date is the Galaxy S25 Edge. We created a bold and refined film that celebrates the multitude of innovations packed into its sleek frame.
Beyond Slim
Our focus was on visually expressing the advanced engineering and elegance of the device through a series of seamless transitions and striking visual moments. A high-fidelity digital twin of the device moves through a series of surreal, precision-built environments, each one designed to mirror the S25 Edge’s slim form factor and technological ambition.
Research and development
Drawing inspiration from optical illusions, we played with perception and scale to convey Samsung’s advanced engineering and the device’s elegance.
Designed, Directed and Produced by FutureDeluxe
Client: Samsung
Agency: Collins
Executive Creative Director: Ant Baena, Will Mercer
Creative Director: Tosh Fieldsend
Head of Production: Caleigh Illerbrun
Executive Producer: Elise Ford
Senior Producer: Tom Bogda
Resource Coordinator: Laura Palladini
Art Direction: Renato Marques
Design & Animation: Joao Lucas, Andy Hahn, Daniel Meszaros, Alexander Parageaud, Miquel Donat, Mihai Munteanu, Nemanja Ivanovic, Joakim Ekstrom, Maksym Gudin, Tamas Arpadi, Annie Ngo, Conlan Normington, Harry Warne, Cameron Fernandes, Jake Wyand
2D Motion Design: Tina Touli, Seth De Silva, James Maclachlan
Compositing: James Maclachlan
Modellers: Ben Pilgrim, Maxence Texier
Edit: Matt Cronin
Sound Design: Zelig Sound