Sonos
Arc Ultra
Meet Arc Ultra, the most powerful home theatre hardware from Sonos. Featuring Sound Motion™ technology, Arc Ultra delivers an entertainment experience that feels otherworldly, by placing sound in specific areas to envelop the listener.
Ultra immersive sound
To redefine the meaning of surround sound for Sonos, we collaborated with Warner Brothers and Legendary Pictures to bring the world of Dune into the home. We created a hero film with two key visuals to showcase the next-level immersion qualities of a unique Spatial Audio experience. This film illustrates how the sleek soundbar, with enhanced clarity, depth and balance, brings you closer to the planet Arrakis.
Research and development
Our team embarked on a journey to demonstrate bespoke and unique simulations that blend seamlessly with the world of Dune. We thoughtfully crafted an immersive experience designed specifically for this premium soundbar, telling a smooth narrative alongside the film footage.
Designed, Directed and Produced by FutureDeluxe
Executive Creative Director: Ant Baena
Creative Director: Bryant Nichols
Executive Producer: Maria Hanafy
Producer: Angel Hu
Design & Animation: Nick Scarcella, Ewan Davidson, Danil Krivoruchko, Martin Cusano, Bryant Nichols
Retouching: Steve Barwise
Audio: Zelig