Squarespace
A Website Makes It Real
Squarespace wanted to introduce themselves to more people dreaming of starting their own business with a series of quick and eye-catching digital films across New York City, bringing their ongoing campaign tagline to life.
No domain, no gain.
FutureDeluxe created a series of high-impact CGI films, consisting of three individual hero films, each centred on a different business category, including floral, personal training and ballet, to demonstrate how a website transforms an idea into a credible business. Bold and colourful films that are playful yet elegant, reaching millions of commuters and pedestrians each day.
The digital out-of-home campaign spans more than 40 premium sites across New York City, including LinkNYC, the Penn District Digital Skybox and 180° Experience, Subway Livecard MAX trains, Liveboard Arrays, and the Oculus at Westfield World Trade Centre.
Research and development
Each film was designed as a stylised vignette, showcasing the visual fidelity, flexibility, and professional design tools available within the Squarespace platform, expressed through rich material detail, procedural animation, and crafted motion design.
Designed, Directed and Produced by FutureDeluxe
Executive Creative Director: Will Mercer, Ant Baena
Creative Director: Kristian Glenn
Art Director: Joey Phinn
Executive Producer: Elise Ford
Senior Producer: Kavita Daggar
Producer: George Cooper
CG Artists: Ziyad Abahussin, Fee Fuchs, Sasha Gudkova, Theo Nunn, Stevie Rees, Matt Dippenaar, Chris Harrison, Raj Davsi
2D MGFX: Seth De Silva
Head of Global Production: Caleigh Illerbrun
Production Director: Helen Randall
Resource Coordinator: Laura Palladini