The Volvo EX60
Volvo Cars
Launching the Volvo EX60 in the most surprising and immersive way, we collaborated with AKQA for the live launch in Stockholm. The new, all-electric Volvo EX60 SUV delivers the true meaning of freedom for an electric era.
Freedom to move
Unfolding like a living documentary, the Volvo EX60 was constantly moving on an immersive, digitally-generated Swedish landscape. We celebrated Volvo’s Swedish design heritage with a clean and welcoming colour palette, all taken from the natural landscapes of Sweden.
The show was crafted using a combination of stage technologies to immerse the audience in the craftsmanship of the car. The Volvo EX60 was choreographed with the environments on the custom-built 26-metre LED screen and three turntables to keep the car calibrated with the environment transitions on the screen.
Research and development
We used Realtime to iterate quickly and efficiently create variation. Using the sun, sky, and weather system, we were able to get multiple outputs in one environment. Some of the landscapes took over two hours a frame to render, and the full sequence was well over a terabyte of data.
Designed, Directed and Produced by FutureDeluxe
Client: Volvo Cars
Agency: AKQA