Squarespace X Pride
Squarespace X Pride
Coming out to a new world
What has changed about us? What has changed about our communities and the world we live in? Squarespace asked four of their customers who identify as #LGBTQIA+ how they would outwardly express their pride in their ideal new world.
We had the amazing opportunity to craft four creative representations of each along with bespoke hero animations, key visuals and mobile AR face filters to allow the Squarespace and Pride community to engage further with the campaign.
Briana King (she/her/hers) is a skateboarder and community organizer. She uses skateboarding to create a safe space for people who identify as #LGBTQIA+ to learn how to skate and make friends.
Lydia Hudgens (she/her/hers) is a photographer and model. This past year, she has focused on her boundaries and comfort.
Gossamer Rozen (she/they/them) is an African-American/Filipino fine artist and tattooer who identifies as nonbinary femme and is a transgender person. Their work focuses on heritage and duality.
Masami Hosono (they/them) is a Japanese hair stylist and salon owner based in New York.
They offer haircuts that don’t follow gender trends and express who you are instead.
Client – Squarespace
Designed, directed & produced – FutureDeluxe
AR Face Filters – Masha Batsii