Dacia
Sandrider
For the first time, Dacia will participate in the world rally championship in the 2025 Dakar rally, with the new race car, Sandrider. A car that embodies the balance of rational and emotional qualities that lie at the heart of Dacia’s DNA.
Go off the beaten track
Sandriders aerodynamic and eco-smart design is powered by synthetic fuel incorporating new technical features dedicated to racing, ready to tackle some of the world’s most demanding and harshest terrains.
FutureDeluxe developed a series of films to demonstrate the unique design specifications of this race car, setting it apart from rally contenders. With dusty desert landscapes as the backdrop, modular dashboards, E-Fuel, and Anti-IR paint are just a handful of cutting-edge features that FutureDeluxe got to interpret in the individual capsule films.
Research and development
On a quest to redefine the essentials for Dacia, FutureDeluxe worked closely with the design team as the car was being built, to visualise the vehicle in CG simultaneously.
Designed, Directed and Produced by FutureDeluxe
Executive Creative Director: Will Mercer
Creative Director: Marcus Chaloner
Executive Producer: Mike Bell
Producer: Alexia Guenon des Mesnards
Production Support: Helen Randall and Gustvao Ferolla Teixeira
Concept Art: Sylvie Minois
Modelling: Ben Pilgrim and David Rencsenyi
Design & Animation: Alexandre Parageaud, Ali Sahba, Chris Harrison, Dorian Gourg Martin Cusano, Tatyana Balyberdina, Theo Nunn, Ivan Outeiral, Ollie Harris
CG Lead & Compositing: Husni Wahab
2D Type: James Spink