Visualising our sense of smell
Visualising our sense of smell as a sculptural form was a challenge brought to us by AKQA as part of the Atelier Cologne rebrand.
We looked at how we could visualise each fragrance note of which there were 2-3 in each scent, to build up a modular system that could be implemented as majestic living sculptures to represent the broad range of Atelier Cologne products.
From this we created 2 hero narrative films for two of the flagship perfumes (Encense Celeste and Eclat de Tubereuse), 3 edits of 6 more scents – Product key visuals for use in OOH, marketing and in-store fit outs.
Agency – AKQA
Client – Atelier
Designed, directed & produced – FutureDeluxe
CD – Marcus Chaloner
ACD – Ben Black
CG Director – Ollie Harris
Producer – Kavita Daggar
EP – Svet Lapcheva
3D Artists – Kristian Glenn, Chris Harrison, Joey Phinn, Felix Chilvers, Husni Wahab, David Webster, Dobromir Dyankov, Stevie Rees, Rosie Emery
Sound Design – Echoic