Atelier Cologne
Visualising our sense of smell
Visualising our sense of smell as a sculptural form was a challenge brought to us by AKQA as part of the Atelier Cologne rebrand.
We looked at how we could visualise each fragrance note of which there were 2-3 in each scent, to build up a modular system that could be implemented as majestic living sculptures to represent the broad range of Atelier Cologne products.
From this we created 2 hero narrative films for two of the flagship perfumes (Encense Celeste and Eclat de Tubereuse), 3 edits of 6 more scents – Product key visuals for use in OOH, marketing and in-store fit outs.
![](https://futuredeluxe.com/wp-content/uploads/2023/02/AKQ2201_ATELIER_COLOGNE_DESIGN_WildRose_oh_v01.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/AKQ2201_ATELIER_COLOGNE_DESIGN_RoseCuiree_oh_v041.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/AKQ2201_ATELIER_COLOGNE_DESIGN_RoseCentifolia_oh_09_0038.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/Tubereuse_bb_v001_0079.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/Tubereuse_bb_v002Close0080.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/Landscape_bb_v010.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/AKQ2201_ATELIER_COLOGNE_DESIGN_Ingredients-WildRose_ch_v024_100mm_00000.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/AKQ2201_ATELIER_COLOGNE_DESIGN_Floral_01_kg_v009.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/AKQ2201_ATELIER_COLOGNE_DESIGN_oolanginfini_jp_v008_002_0060.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/AKQ2201_ATELIER_COLOGNE_DESIGN_oolanginfini_jp_v003_001.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/AKQ2201_ATELIER_COLOGNE_DESIGN_RoseCuiree-Ingredients_ch_v001_2_00000.jpg)
Design Development
![](https://futuredeluxe.com/wp-content/uploads/2023/02/Sweet_bb_v003Close0008.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/Sweet_bb_v003_0008.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/Atelier_05.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/AKQ2201_ATELIER_COLOGNE_DESIGN_Sweet_01_kg_v002.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/AKQ2201_ATELIER_COLOGNE_DESIGN_Sweet_01_kg_v002_crop_3.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/AKQ2201_ATELIER_COLOGNE_DESIGN_Sweet_01_kg_v001_crop.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/atelier_pitch_Citrus_oh_01.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/AKQ2201_ATELIER_COLOGNE_DESIGN_asset_papyrus_dd_v0023.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/atelier_pitch_Citrus_oh_02.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/AKQ2201_ATELIER_COLOGNE_DESIGN_GE_IndVid1-00000.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/Ginger_bb_v002Close0080.jpg)
![](https://futuredeluxe.com/wp-content/uploads/2023/02/AKQ2201_ATELIER_COLOGNE_DESIGN_Ingredients-gaiacwood_ch_v001_00000.jpg)
Agency – AKQA
Client – Atelier
Designed, directed & produced – FutureDeluxe
CD – Marcus Chaloner
ACD – Ben Black
CG Director – Ollie Harris
Producer – Kavita Daggar
EP – Svet Lapcheva
3D Artists – Kristian Glenn, Chris Harrison, Joey Phinn, Felix Chilvers, Husni Wahab, David Webster, Dobromir Dyankov, Stevie Rees, Rosie Emery
Sound Design – Echoic