BETFAIR
THE GAME WITHIN THE GAME
The Game within the Game
Sports Data Visualisation
For the launch of Betfair’s new The Game within the Game campaign, we were approached with the brief to visualise ever changing sports data and statistics in a powerful and compelling way – For fans who follow numbers as well as the sports.
Working with Saatchi & Saatchi in Melbourne Australia, we set about creating intricate data visualised layers applied to multiple motion captured athletes and sports sequences.
The resulting films and key visuals depict an ever changing data driven world of sports.
Data Visualisation
Using Houdini software, we created a flexible procedural FX system which allowed us to apply multiple layers of intricate data driven detail to each of the athletes, combining to create a complex and dynamic aesthetic.
Motion Capture & Character Animation
A combination of motion captured athlete data and CG animated characters crafted together to tell the story across multiple sporting moments.
Process
Further design & development
Designed, Directed & Produced By FutureDeluxe
Audio Design – Echolab