Bang & Olufsen and Ferrari
Driven to Perfection
Adrenaline meets eardrums. Beauty and raw power collide. Italian motorsport meets Danish design—two icons, redefining the speed of sound in a collaboration that embodies the best of both brands. Four Bang & Olufsen products get a striking new design unmistakably Ferrari in materials, quality, and colour.
An unexpected pairing?
Perhaps. But we have more in common than meets the eye. Like the maverick mindset in which both companies were founded. Enzo Ferrari. Peter Bang and Svend Olufsen. They struck out against the status quo to pursue perfection on their own terms.
Bang & Olufsen’s CMO, Kamel Quadi, said: “The new collection comprises luxury headphones, earphones and speakers. It encapsulates poise, power and precision that looks as good as it sounds.”
Research & development
The task was to create a launch film that visualises the adrenaline-packed fusion between two masters of their craft: the masters of speed, performance and head-turning beauty coming together with the sound pioneers who flawlessly balance form and function of craftsmanship. The film sees the two brands’ iconic design elements match-cut together to draw a clear parallel between them.
Client – Bang & Olufsen / Ferrari
ECD – Will Mercer
Creative Director – Tom Crate
Creative Director – Ollie Harris
Head of Production – Caleigh Illerbrun
Executive Producer – Svet Lapcheva
Senior Producer – Natalie Greenwood
Art Director – Jesper Lindborg
Art Director – Kristian Glenn
Art Director – Husni Bin Abdul Wahab
Art Director – Yas N Vicente
CGI Artist – Matt Dippenar
3D Artist – Sachi Patil
3D Artist – Karmo Järv
3D Artist – Nick Zieroff
Concept Art – Sylvie Minois
Sound Design – Chris Banks