Foxtel
All in one place
An Australian icon, Foxtel is a TV broadcast network offering the best in sport, drama and movies. In 2020 they went through a full rebrand to reposition themselves in the market and appeal to a younger audience. Key to that strategy was creating a brand ident to be used within their platform interface, as well as across TV and media.
The simple design concept is a metaphor for Foxtel bringing together all the best TV content, a nod to their brand proposition of ‘All In One Place’.
![](https://futuredeluxe.com/wp-content/uploads/2020/11/Foxtel_04.jpg)
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Design development
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Client – Foxtel
Designed, directed & produced – FutureDeluxe
Audio – Zelig Sound