Foxtel
All in one place
An Australian icon, Foxtel is a TV broadcast network offering the best in sport, drama and movies. In 2020 they went through a full rebrand to reposition themselves in the market and appeal to a younger audience. Key to that strategy was creating a brand ident to be used within their platform interface, as well as across TV and media.
The simple design concept is a metaphor for Foxtel bringing together all the best TV content, a nod to their brand proposition of ‘All In One Place’.
Design development
Client – Foxtel
Designed, directed & produced – FutureDeluxe
Audio – Zelig Sound