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Foxtel

All in one place

An Australian icon, Foxtel is a TV broadcast network offering the best in sport, drama and movies. In 2020 they went through a full rebrand to reposition themselves in the market and appeal to a younger audience. Key to that strategy was creating a brand ident to be used within their platform interface, as well as across TV and media. 

The simple design concept is a metaphor for Foxtel bringing together all the best TV content, a nod to their brand proposition of ‘All In One Place’.

Design development

Credits

Client – Foxtel
Designed, directed & produced – FutureDeluxe
Audio – Zelig Sound

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