Pixel
Capture every moment with Pixel. Introducing the latest Pixel product line from Google which boasts the all new flagship smartphone, the Pixel 8 Pro.
Pixel Perfect
FutureDeluxe were tasked with creating an approach that had to showcase and highlight the form factors of each new product whilst finding a unique set of visuals that allowed the Google Pixel brand to stand out and show its personality.
Research and development
Using the materiality and the design of the products, the team set out to create playful and exuberant type experiments and layouts that hero the products but speak to Pixel as a brand in and of itself. Highlighting its quirky and playful personality.
The journey began with a typographic-led approach, using letterforms as bold visuals alongside iconic and confident product angles.
Designed, Directed & Produced by FutureDeluxe
Client: Google
Executive Creative Director: Ant Baena
Creative Director: Bryant Nichols
Executive Producer: Maria Hanafy
Producer: Tiffany Brathwaite
Art Directors: Stefan Kang
Design & Animation: Garett Gioia, Nick Scarcella, Sam Cividanis, Martin Cusano, Christoph Strohfeld