Why Not?

Working with the team at both Nike and Wieden + Kennedy we created a vibrant and jarring TVC for Jordan’s Why Not? Campaign with the NBA’s Russell Westbrook.

We were tasked with creating a fully abstract colour driven world of chaos based around Russell’s unique playing style to celebrate the much anticipated launch of the Jordan Why Not Zer0.2 sneaker.

Research & Development

Colourful world of chaos you say? Our approach to this fast moving Jordan brief was to create an abstract basketball court constructed of eye melting colour and flashes of speed and movement.


VFX & Design – FutureDeluxe
Client – Jordan
Agency – Weiden & Kennedy
Production Company – Joint
Post Production – ETC
Audio – J.I.D