What might happen if the foot had evolved to play football?
Working with the Nike global football team, we were briefed to create a product superiority film and numerous retail assets for the launch of the new Magista 2.
Motion Capture data of Mario Gotze and 3d body scans combined to tell the story of the new sensory Magista upper which gives instant ball to brain connectivity.
Using a procedural FX approach, we created numerous designs and structures which visualise both the intricate sensory nature of the brain, as well as muscle details and the connections throughout the athletes body from the foot to the brain.
Working with Nike’s Global Brand team & motion capture studio Mimmic Productions, a series of motion capture sequences were created with German International midfielder Mario Gotze.
Taking these sequence we then applied a series of abstract CG details within the athletes body to visualise the instant sensory connection between the brain and boot.
Designed, directed & produced by FutureDeluxe
Audio – Echoic