Brand in motion.
Australian telco Optus asked us to experiment with their iconic ‘Yes’ brand mark and take it into a sophisticated 3D space. We defined the principles for how the brand behaves in motion, and created the first 8x idents and key visuals for use across their ecosystem of screens.
The abstract design of each ident is inspired by the nostalgic moods and sensations of Australian life.
Client – Optus
Agency – Re
Designed, directed & produced – FutureDeluxe
Audio – Zeligsound