Prada Beauty
Paradoxe Virtual Flower
Let Prada Beauty take you on a journey to discover the new feminine fragrance, innovation in spirit, and responsibility in action, visualised by FutureDeluxe, based on a creative concept by McCann Paris.
To extend the campaign’s art direction into a set of motion assets, we used a team of Houdini artists to tackle the complexities of bringing the virtual flower to life, from creating dynamic hyperrealism of a flower blossoming to liquid simulations of the bottle refilling in a Prada themed laboratory.
Designed, Directed and Produced by FutureDeluxe
Client: Prada
Agency: McCann Paris
Post Production: Craft
Executive Creative Director: Will Mercer
Creative Director: Dave Webster
Modelling: Alex Whyles
Texture / Shading: Lukas Schmek
Designers: Duy Do Le, Nick Bauer, Karmo Jarv, Tom O’Reilly, Martin Salfity
Global Head of Production: Caleigh Illerbrun
Production Director: Helen Randall
Senior Producer: Alexia Guenon des Mesnards
Producer: Gustavo Ferolla
EP: Luke Youngman, Mike Bell