The launch of a new beer brand deserved an altogether new look. An integrated campaign which started off as a live action brief, we took the brief and put our twist on it.
Set in the Queensland sun of Australia, our film brings together elements of the “modern day good life”, from surfing to skating, motocross to spearfishing… and of course sharing a few beers with your mates.
A 15 second TV spot, a 6-second social film, and key visuals for use in Out of Home, Print and other media.
Client – Lion
Agency – Host / Havas
Designed, directed and produced by FutureDeluxe
Audio – Zelig Sound